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You are a real influencer
Family, Fatherhood

You are a real influencer

What is a Influencer

You are a real influencer

It has been a hectic couple of weeks at DDD HQ. The middle boys birthday, start of half term and trick or treat outfit planning. Plus an unexpected email informing me that I have been selected as a finalist in the prestigious Vuelio Influencer Awards 2019 as best Newcomer. 

Although overjoyed about the news, I am also a little bit overwhelmed and shocked. Little did I think I would be one of the last four in a blogging/influencer award ceremony. There must be thousands of new bloggers/podcasts/influencers to have started over the last year. So feeling proud, I have been dusting of my old dinner jacket (and making sure it still fits).

It got me thinking about the word ‘influencer’. It is a relatively new word to me. Or at least I thought it was. Actually it is just a new word in the new guise, ‘Online Influencer’. With the rise of social media and the likes of YouTube, we are hearing it more and more. 




  • A person or thing that influences another.
    ‘he was a champion of the arts and a huge influencer of taste’
    ‘genetic factors are key influencers of your metabolic rate’
    ‘Frank’s been a teacher and cultural influencer for years’
  • 1.1Marketing A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.
    ‘influencers can add serious credibility to your brand’


While procrastinating a morning away, it dawned on me. We are all influencers in one way or another. We

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have all influenced someone at some point. 

As a parent, our role involves a lot of ‘influencing’. Although we have probably never considered ourselves like that. Over the years I have provided good and bad influences on all three of the kids. All of the encouragement. All the, ‘you need to eat your fruit and veg’. Perhaps it’s the subtle influencing. Sports teams, pop stars, or actors you like. 

Or perhaps that time when my eldest, who was around 3 or 4 at the time, spent an entire day repeating what he heard me say when we missed the bus. 

My thoughts ran deep and flowed for a good few hours. Explaining why a helmet was wise when riding a bike. Or doing up shoelaces before running over concrete. It was at this point, I decided to stop thinking for the day.

The big thing I took from it all was that we are all in fact bloomin’ good influencers. So give yourself a pat on the back. You too are a finalist in the influencer of the year.

As you are here, don’t forget to check out the three other Best Newcomer finalists in the Vuelio Influencer Awards 2019

Our Transitional Life

Life It Or Not

The Slice Podcast

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About Author

Part time Gardener | Part time Blogger | Dad

(4) Comments

  1. Well done, Ian. Best of luck!

    1. Thank you Enda. Good excuse to get suited and booted for a night out in London I guess.

  2. Look forward to seeing you on the night Ian. I’ll be one of the few in a kilt. Bit of a weird phrase though influencer isn;t it? I’m not a fan of the phrase.

    1. Likewise John, looking forward to meeting you. By the sound of it, I won’t be able to miss you!

      It is a strange word. Like you I’m not the biggest fan of it. But we do hear it used so much more these days.

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